On the 7th of June 2019 the second years students of the graphic design department from ArtEZ hosted an exhibition named ‘Algorithmic Fitness’. We live in a time where more and more algorithms make decisions for us: what we consume, what we know or how to go from A to B. This exhibition showed methods of critiquing or challenging those algorithms.

The identity uses stickers, posters and moving image. The sport attributes on the posters are randomly placed by an algorithm. Referring to a finite set of unambiguous instructions.

In total we created 100 unique posters. The exhibition was a variety of works all somehow connected to an algorithm that we encounter on a daily basis.

  ︎Identity design, 2019

Collaboration with Boetie Zijlstra and Wessel Pingen